Sligro Food Group is a founding partner in JOGG. JOGG stands for Jongeren Op Gezond Gewicht (literally ‘Young People of Healthy Weight’).
JOGG is a movement initiated by municipalities along with private-sector and public-sector partners to make it easy and attractive for young people to eat healthy and take exercise.
The goal is to reverse the rising trend in obesity and excessive weight, focusing on young people (under 20), their parents and their environment. This is a local, cross-sector and sustainable approach designed to make exercise and healthier eating the norm.
Several parties – in education, healthcare, welfare, housing (social and physical environment), business (as parents' employers), sport and recreation and media – are working together to promote a healthy weight as part of a healthy lifestyle.