Market
Sligro Food Group focuses on all key segments of the professional food and beverage market, also known as the out-of-home channel. We serve a wide range of customers in the Netherlands and Belgium, from national chains and regional groups to local foodservice professionals and SMEs.
Our customer portfolio is highly diverse: from restaurants to fast-food outlets, from hospitals to hotels, from caterers to convenience operators, from theme parks to sports clubs, from small businesses to multinationals, and from cafés to cinemas.
Market approach
Through the Group’s various operating formats, we serve the different segments of the foodservice market. Customer-facing activities are organized separately to ensure we can respond as effectively as possible to the specific needs of each market segment. All activities “behind the scenes” are managed centrally wherever possible.
We apply this structure in both the Netherlands and Belgium and manage the business as a single BeNe organization. This synergy gives us a distinctive and continuously improving capability, while also delivering a high level of efficiency. Only where it is neither desirable nor feasible do we operate with separate systems and processes. In this way, we strive for maximum synergy on the one hand, while maintaining a strong focus on customer needs and the specific market conditions of each business unit and country on the other.
Through an inspiring and efficient online environment, data-driven insights, B2B integrations, and a nationwide network of delivery operations and self-service wholesale locations, we offer our customers the ideal combination of customer focus and efficiency at competitive prices. At the same time, we differentiate ourselves through personal relationships, the expertise of our people, and a unique product assortment.
We believe in the strength of a powerful network consisting of an integrated combination of self-service wholesalers, delivery service wholesalers, and a digital ecosystem, where our people make the difference. The strength of this network lies in the cooperation between its components and their complementary nature. For example, a large proportion of customers who primarily receive deliveries also visit our self-service wholesale locations on average twice a month for inspiration, advice, or urgent and forgotten purchases.
For customers who use both operational channels, we provide a single integrated pricing, bonus, and management information structure, enabling us to support them in the most effective and seamless way possible.
