Successful fourth edition 'Together towards sustainability'

ZiN Inspiratielab was all about sustainability on November 23rd. 123 food professionals attended the fourth edition of 'Together towards sustainability'. A day full of new insights, interesting meet-ups and tasty and sustainable innovations. 

The day was opened by Dries Bögels, CCO of Sligro Food Group. He talked about the importance of sustainability within foodservice and the choices Sligro Food Group makes in this regard. He also introduced the first plastic-free coffee cup during the event. This plastic-free disposable cup meets the requirements of the SUP legislation. 

The keynote speaker of the day was Kees-Willem Rademakers, lecturer and researcher in logistics at the Hogeschool of Amsterdam. He took the audience through his vision of logistics in food service. He is convinced that logistics is at the core of keeping people in urban regions fed in the future and improving livability. 

After the keynote, food professionals participated in several master classes. Participants were able to ask questions about SUP legislation, be prepared for the hard work of CSRD, or taste Primitive Dutch dishes from the chef. There was also an exclusive master class, led by Lucas Simons, that got you started on understanding and tackling large, complex sustainability challenges. 

After the master classes, it was time to walk around the XL Meet&Greet plaza in the self-serve wholesale food court. Almost thirty suppliers were ready to provide the food professionals with a vegan bitterball, vegan kibbeling or a piece of pure meat. 

Finally, Joël Broekaert, restaurant critic and culinary journalist at NRC, closed the day with his views on sustainability. Sustainability does not have to be just vegetarian and organic, but rather relates to beautiful, old artisan traditions. His message was clear: How can we work together to make the world a little bit better? 

A beautiful valuable day for 123 food professionals. On to the fifth edition!



Tintelingen has been the market leader in Christmas packages since 2003. Specialised in optimal gift concepts, where the customer is completely unburdened from assortment, logistics and their own webshop.

The (Christmas) gift that suits everyone

A "personal choice gift" is becoming increasingly popular to give at Christmas or as a token of appreciation at other times of the year, for good cooperation or to celebrate successes. Tintelingen offers a wide choice of gifts, experiences, charities and gift cards.

Customisation is the starting point; the client, the company, determines what their Tintelingen looks like. In the choices available to recipients, they offer only the best options in the market.

By now, more than 2,500,000 employees have been happily surprised with their Tinteling.


Ready-to-eat meals, prepared with fresh ingredients and really good tasting. Culivers makes distinctive convenience meals and meal components.

For food service and the institutional market

Culivers produces around 150,000 meals, meal components, soups and sauces every week.

Under the name 'Dinnerland', complete meals are prepared for companies and intra- and extramural healthcare institutions. Under the name "Meesterschap van het huis," Culivers makes meal components for the hospitality and healthcare sectors.


Fresh daily from the auction and lightning-fast to customers. SmitVis processes fresh fish and seafood for the foodservice market.

Fresh fish for foodservice and institutional markets

In addition to ISO-FSSC-22000, SmitVis is also MSC (Marine Stewardship Council) certified. When purchasing and processing fish, the company makes conscious choices every day that lead to an improvement in sustainable fishing and fish farming.

SmitVis supplies a wide range of products to the foodservice market (as a fresh food partner of Sligro Food Group) and the institutional market (via Van Hoeckel).

To provide optimal service, SmitVis works with a team of specialists in sales.

De Kweker

Food wholesaler De Kweker is located at Food Center Amsterdam ("the wholesale market") and focuses primarily on the catering industry in the Amsterdam region.

A well known name in Amsterdam and surroundings

De Kweker is a true Amsterdam family business which grew from its start in 1949 into what it is today: a well known name in the Amsterdam hospitality industry. Since June 2019, it has been part of Sligro Food Group. The self-service wholesaler at Food Center Amsterdam ("the wholesale market") will continue to operate from the same successful positioning and use the name De Kweker in the future.

Van Hoeckel

Every healthcare facility is different and has different food and beverage needs. Van Hoeckel knows the healthcare market and knows what is going on.

Good food, our concern

van Hoeckel

Good food and drinks, that is our concern. With enthusiasm, Van Hoeckel delivers the best matching food and drinks in every healthcare organisation. Besides supplying food and drinks, Van Hoeckel has everything in house to relieve you of worries. They help, advise, inspire and guide you in the entire process surrounding food and drink. With the approach of Van Hoeckel, they will work with you to create the optimal meal provision that suits your healthcare organisation.

Good food, our concern

First two electric trucks from delivery service Breda

Step by step, Sligro Food Group is making progress in making transport more sustainable. As of week 47, two electric trucks will start operating from the delivery service in Breda, via transport partner Ploeger Logistics. 

From then on, a total of 32 electric trucks will be operating for Sligro Food Group. Eighteen of these are from our own transport company, Sligro Food Group Transport. All of these drive from the delivery service in Amsterdam. 

The remaining fourteen trucks come from our transport partners and run from the delivery services in Amsterdam, Berkel and Rodenrijs and, starting in week 47, Breda. The necessary facilities were taken care of by installing a brand new truck charging station.

Annual audit of European Organic Quality Mark successfully completed

Sligro Food Group successfully completed the annual Skal audit at its head office in Veghel last week. Skal is an independent organisation that supervises the entire organic chain in The Netherlands. By supervising, certifying and informing, they are committed to a provable, reliable organic product for consumers. They ensure that the organic production, processing and trading of products complies with the organic EU regulation and the Dutch Agricultural Quality Act. As such, they are also authorised to issue certificates for the European Organic Label.

During an audit, various issues are looked at and evaluated. For example, complaint registration, organic certificates from suppliers and labels of Own Brands products are checked. The audit was successful, which means that we have renewed our European Organic Quality Mark certificate for another year and may continue to sell our organic Own Brand products as European Organic certified. The Quality Mark can be recognised by the green leaf with white stars on various products from Alex Meijer, Très Bonne, Gouden Banier and Daendels, among others!

Smikkelbeer with a more sustainable look

The packaging of Smikkelbeer, our exclusive candy brand, has been given a new look. In the past, the so-called half moons, cola keys and sour worms were packaged in silos made of PVC. However, PVC as a packaging material is no longer allowed and must be replaced. 

Our teams set to work to find a new supplier. Together they have arranged for Smikkelbeer's candy is now packaged in a stand-up doypack, which provides a plastic saving of 75%. In addition, these bags can be transported more efficiently. This ensures better pallet loading and thus less air transportation. 

The packs feature a window, a seal to close the pack and a handle. They also took the opportunity to make the entire assortment gelatin-free. A clear wish of our employees and customers. This is why our Smikkelbeer assortment is now also suitable for people with a halal or vegetarian lifestyle.

ZiN culinary affiliated to Dutch Cuisine

ZiN Inspiratielab, an initiative of Sligro Food Group, recently joined Dutch Cuisine, a foundation that aims to put our unique, Dutch food culture back on the map. ZiN Inspiratielab is the place where you can find new stimuli, impulses and inspiration in the form of blogs, training courses, trend tours and culinary events as a catering professional.

At ZiN they have been cooking according to the Dutch Cuisine principles for years. For example cooking with Dutch products, products from the season or according to the 80/20 rule (vegetables/meat). No-waste and sustainability are key. In addition, this way of cooking is beneficial for the purchasing and calculation of dishes for chefs and entrepreneurs. With this philosophy the chefs of ZiN want to contribute to the Dutch food culture. 

Dutch Cuisine gives a new perspective on our food culture, creating new economic values. The foundation has five principles based on the Dutch culinary identity. Principles that are sustainable for people, animals and the environment and guide our daily actions. 

  1. Cultural: the dish tells where and in what season we are. 
  2. Healthy: good for us and our earth.
  3. Nature: honest and versatile food from what nature offers us. 
  4. Quality: we buy, cook and eat consciously.
  5. Value: we work on results for tomorrow. 

Besides ZiN, De Nieuwe Winkel (**), Bolenius (*), De Librije (***) and Brut 172 (**), among others, are affiliated with Dutch Cuisine. The ZiN chefs are extra proud to be affiliated with this beautiful collective as a 'non-restaurant'.